13 Tools That Will Help You Improve Conversion Rates

Like any business owner, you want to improve your conversion rates. After all, the point of being online is to make your business more visible and bring the customers in. When there’s so much competition around though, how do you do it? The answer lies in the quality of your copy. When you show you care about what you’re putting out there, you show customers that you care about the details. Here’s thirteen tools you can use to improve your work and proofread your copy.

1. Pro Writing Aid

The spell check function on your text editing program is useful, but it can’t spot every error you make. This is where this tool steps in. Paste your writing in, and it will pick up everything that needs to be edited. This can include words that are spelled correctly but used in the wrong context, replacing words that are overused, or correcting grammatical mistakes. Using this tool regularly will improve your writing skills, too.

2. UKWritings

You want to proofread all of your writing, but sometimes it’s just not possible. Maybe you’re busy with work, maybe you’re not that confident in proofreading. Whatever the reason, this professional writing service will help. Send them what you’ve written, and they can proofread and edit it for you. They’ll send back something that can be published straightaway. Using this custom writing service means that you can get on with the other items on your to do list and still have great copy.

3. Language Tool

You probably write in many different text editors, and not all of them will have a spell check function. This tool can help you out wherever you write. You can use it on the web, download it onto your PC or laptop, or even directly into your browser. Then, wherever you’re writing, you can check your spelling and grammar before your text goes live. As a bonus, this tool is open source so it won’t cost you a penny to use. Great if you’re just starting up!

4. Proof HQ

This proofreading service offers a detailed and professional eye on all of your creative content, whether that’s text, photos, or otherwise. They offer feedback through their specially designed tools, keeping conversations about the work in real time. They even promise to keep email to a minimum, which in any business has got to be music to your ears.

5. Spell Checker

You can spell check your own work by reading it over yourself, but it can be difficult and as good as you are, you may miss a mistake. This app will help you out. Paste your work in and click ‘check’, and you’ll get a summary of the errors found in that text. It’ll also give you suggestions for different words if you click ‘thesaurus’, and grammatical advice when you click ‘grammar’. It goes more in depth than most spell checkers, meaning your text will be flawless.

6. 1Checker

The people behind this tool know that you need to make a good impression online at all times. Even if it’s just a Twitter update, proofreading can save you from embarrassing and potentially costly mistakes. This free to use tool can be downloaded into your PC or text editor of your choice, and can check for most errors. The makers of this tool promise that it will always keep your text private, vital when you’re proofing time sensitive announcements. It’ll also improve the readability of your text, something that’s of vital importance when it comes to conversion.

7. Byword

This writing app can be downloaded onto all your devices, meaning you can write copy wherever you are. It can even work on touch screen devices, so if you’re on the go and have a great idea for a blog, you can quickly get it down on your phone. It also syncs between all your devices, so when you get to the office you can then edit that blog on your desktop. You’ll never again have to dig around in document files or cloud services for that one file you were sure you’d saved there! Once you’re done writing, you can export directly from the app to several different platforms, including Blogger, Tumblr, and WordPress.

8. After The Deadline

If you’re trying to keep up with trends within your industry, getting posts and blogs out quickly is crucial. However, if you’re writing quickly how do you have time for proofreading? After all, getting online before your competitors is absolutely crucial. This tool is the answer. Paste your text in, and you’ll instantly be shown the errors in your work. They’ll even be color coded, so spelling errors will be red, grammatical errors will be green, and style suggestions will be blue. You’ll be able to change these sections without fuss, and get your writing online as quickly as possible.

9. Assignment Writer

Being able to write your own copy can be great, as who knows your business better than you do? However, that may not be possible, especially if you don’t have a full time writer on your staff. This Australian writing service can be your writing staff for you. Send them what you need them to write, whether that’s copy, blog posts, or social media posts, and any links they may need. They’ll put it together for you and get it back to you as soon as you need it. You can even order just a few hours before the copy is needed.

10. Spell Check Plus

Want a simple tool without all the bells and whistles? This is the one for you. Simply paste your text in, and your errors will be highlighted for you instantly. You can see what’s wrong at a glance, and edit it out without having to pore over your piece. When your time is at a premium, you’ll appreciate just how easy it is to use this tool. The clean interface and simple design mean it’s easy to get in, do what you have to do, and come out with perfect copy every time.

11. Slick Write

If you’re serious about improving your writing and proofreading skills, this app could be the thing for you. Write in the space provided, and you’ll get real time feedback on your text. Errors will be highlighted, and mousing over them will tell you exactly what the problem is. It also has a statistics page, so you can see all the hard data about the piece you’re writing. You can even see graphs that show you how well your piece flows. There’s plenty of tools in this text editor that can help you become a great writer, so it pays to play around with it. Using this tool will seriously improve the quality of your writing and proofreading.

12. Grammark

If you want a simple, no frills proofreading tool, this is the one for you. All you have to do is paste in your text, and it will search for a huge range of errors. These include run on sentences, transitions, passive voice, wordiness, and more. You can even customize the tool to look for certain errors, which is great if you know you have an issue with something in your writing. At 0.14 seconds to check your text, it’s one of the fastest proofreaders around. It’s probably the next best thing to having a real person check your work.

13. Document Grader

If you want some expert guidance on how to proofread your work, this tool will be able to help you. You paste your writing into the text box, and it will give you in depth guidance about what needs to be changed, straight away. It could just be one click fixes that take a second or two to complete. It can also offer step by step guidance on how to fix more complex errors. This tool is great if you feel you’re a bit rusty on your grammar, and could use a helping hand.

40 Brilliant-but-Easy Ways to Build Your Email List

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list.

If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.

There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list.

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5 Major Email Marketing Mistakes and How to Avoid Them

In the age of social media, is email still relevant in reaching out to your audience? The answer is yes. According to a recent report from Ascend2, 45% of marketers report that email marketing is their most effective tactic for lead generation, and 72% find that email marketing is easy to execute. But despite email’s popularity, however, many marketers aren’t spared from making mistakes in their email campaign.

According to Essayontime marketer Nina Lightfort, these mistakes include basic grammatical errors, misspellings, and other errors that could be fixed with basic proofreading. However, aside from these, some bigger mistakes that could turn off your audience from clicking that follow through link could involve the following email marketing mistakes:

1. Not using responsive design

Visuals factor in as much as content. That said, to convey how clear your content is to your audience, you will need to use responsive design in your emails. A simple yet clear layout that easily leads them to the call to action button is the first step in mapping it out.

But this doesn’t just mean envisioning that design on big screens like desktop or even laptops. According to Blue Hornet, 67.2% of consumers check their email using their smartphones. For email marketers, it’s essential to take into consideration how your designs will look once they’re compressed on a smaller screen.


2. Segmenting your lists incorrectly

People want to feel a sense of intimacy with the product or offering that you have. To do this, you’ll need to craft an email pitch that’s suited exactly for their needs. Identifying each target audience is essential in writing the best email.

However, this won’t work if you’re just sending the same email to everyone on your list. While you may not have the time to send out pitches to individuals one-by-one, you can keep track of specific groups you sent your email to by grouping target audiences into separate lists.

Check the buying trends, responses, and even profiles of your customers. Simple analytics may help you out on this. After doing so, group them into separate lists to help you better craft an email suited to each group’s profile. Not being able to group people in the correct segments, or even considering to group them at all, can lead to an ineffective pitch.


3. Overly self-promotional content

As mentioned earlier, your audience want to feel connected to your pitch. They will want to know how it will benefit them, rather than the other way around. While it’s not bad to promote your services and products, do so in a way that highlights its use to customers.

Overly self-promotional content that doesn’t define how your offerings will be of use to audiences will only turn them off. Tug at the right heartstrings by conveying an emotional pitch that triggers similar emotions in the audience.


4. Unclear subject lines

We live in quite a fast-paced world. When people open their emails, they might not bother to open it if they don’t see the relevance from the get-go. One way to encourage audiences to open that email is by using attractive subject lines.

A compelling subject line will create a sense of urgency in the reader to read on. It should already include the topic of what you’re going to talk about. Is it going to be a sale, a promotion, or something else?

Make sure to consider these the next time you write down your email for marketing. An attractive headline is the fastest way to an audience’s hearts.


5.     Forget to track results of each campaign

Keeping track of the results is the best way to know how effective your campaign really was. There are certain software and plug-ins that can make this easier for marketers.

At the same time, don’t stop there. A potential customer might have gotten as far as subscribing to your services on a free trial basis. But if they don’t follow through to buy your service, it’s not exactly good news either. This may happen if you don’t set out a follow-up mechanism to attract people to actually avail themselves of your services.

Aside from your initial email, send follow-up emails to go out right after the trial period. This will remind subscribers who really liked your services to go on and purchase them as well.

3 Tips for Reaching the Mobile Consumer

Email opens on mobile have grown 133 percent over the past five years. In 2011, just 23 percent of us used our mobile devices to access our inboxes. At the end of 2016, over 53 percent of us regularly read email on our devices. Mobile is no longer a consideration; it is dominating the subscriber experience. Interestingly, not only are subscribers accessing email on their mobile devices, but the way they consume the content is changing. The traditional desktop method of viewing emails is much more conducive to reading, scrolling and absorbing the message. Email creative has been designed for this experience for years, providing a cohesive experience from email to landing page, and ultimately through the purchase process. Mobile viewing has abbreviated that traditional subscriber experience. Consumers now use their mobile devices as a way to triage their inboxes, skimming each message quickly to preview the content before deleting or reading. This behavior has led to three major changes in email consumption:

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Gmail DMARC Update 2017

If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes are being made and what the implications are for the email ecosystem.

Side Note: If DMARC is still a foreign concept to you, you aren’t alone.

What is Gmail changing?

In early 2017, Gmail will change its DMARC policy from p=”none” to p=”reject.” This means any message sent using gmail.com in the from address, will have to originate from Gmail’s infrastructure.

What does this mean for me?

It depends. If you have any mail streams that send messages using gmail.com in the from address, you will have to make changes before June, or risk having those messages filtered or blocked outright.

If you only send email using your own domain or another domain that you control, you have nothing to worry about. However, it’s not uncommon for some applications or websites to send messages using their users’ email addresses. For example, if a user wants to send a message to their friend using your platform, it could make sense to send the message using their personal email address. If their email address happens to be a gmail.com address, this message will no longer deliver once these changes take place. A good alternative to sending mail from your user’s email address is to use their name in the friendly from. A “friendly from” is when you use a name to appear as the from address, instead of the email address itself:

exampleuser@yahoo.com can be sent as “Example User” <message@yourdomain.com>

This way your recipients still recognize the individual that sent the message, and you’re no longer at risk of violating Gmail’s DMARC policy.

Action plan

Sending mail from an external domain, like gmail.com, is more common than you might think. Carefully audit all of your mail streams to ensure you aren’t using gmail.com in your from addresses. If you are, you have until early 2017 to get these changes in place or you risk having this portion of your email traffic filtered (or blocked completely).